“Humana Challenge” New Name For Golf Event In La Quinta, CA

There’s exciting news regarding the La Quinta, CA based golf tournament formerly known as The Bob Hope Classic. The popular tournament has a new name, a new format, a new trophy and an innovative new focus on health and well-being. The “Humana Challenge” has been announced as the new name of the event and will feature several changes to the format beginning in 2012.

Just recently the PGA TOUR and tournament host organization Desert Classic Charities unveiled an eight-year agreement with new title sponsor Humana and the William J. Clinton Foundation. While taking on a new focus on healthy lifestyle practices, the Humana Challenge will honor and celebrate the legacy of Bob Hope and his longtime role as tournament host, including the awarding of a newly created Bob Hope Trophy to the winner. Next year’s tournament will be held the week of January 16-22 with live and replay tournament coverage on the Golf Channel.

Besides the name change and new strategic direction, the tournament’s professional and amateur format will include the following changes:

  • A four day tournament, beginning Thursday of tournament week, with the first three rounds played in a pro-am format.
  • The pro-am teams will consist of one professional and one amateur playing in groups of four.
  • For each day of the three round pro-am competition, the professional will have a different amateur partner. Amateurs will compete in daily competitions as well as an overall, three day competition.
  • Round 4 will be professionals only with a normal 70+ ties cut.
  • The field size for the tournament will be 144 professionals, an increase of 16 professional spots from the previous format, and 144 amateurs.

Also, the number of courses being used in the rotation is being reduced from four to three. La Quinta Country Club, a tournament host since 1965, PGA West – Nicklaus Private and PGA West – Palmer Private. PGA West has been in the rotation since 1986. The city-owned SilverRock Resort course will no longer be utilized for the tournament.

About the Author
Brad Schmett is La Quinta’s Real Estate Market Specialist. Brad and his team provide sellers with information and resources that help them best position their real estate for sale and they work with buyers to maximize their residential real estate investment. Brad can be reached at (760) 880-5845 or www.LaQuintaRealEstateInfo.com.

About Brad Schmett

La Quinta Real Estate Market Specialist. Brad and his team provide sellers with information and resources that help them best position their real estate for sale and they work with buyers to maximize their residential real estate investment.
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Brad Schmett
Brad Schmett Real Estate Group
eXp Realty of California, Inc.
78065 Main Street, Suite 204
La Quinta CA 92253
760-880-5845 (Direct)
Brad@BradSchmett.com (E-Mail)
CalBRE License # 01275226

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